Operate globally – you are not restricted to the customers who walk past your shop window, see your listing in trade directories or the local paper or get your leaflets through their doors.
Expand the customer base – any other business or private individual with access to the internet is a potential customer.
Compete effectively – rest assured all your existing competitors and even more new ones you never knew you had are taking this very seriously indeed.
Process orders, payments and deliveries automatically – all the normal business processes concerned with securing and fulfilling orders can be streamlined.
Advertise widely – global brand development is now possible.
Focus the marketing effort – building up profiles of your current and potential customers on-line will allow more targeted approaches.
Cut costs – by streamlining your administrative processes and making the best use of stock handling routines, you can save money.
Integrate your business activities – pull together all the things you use computers for at present.