These are the majority of business sites. Promotional sites serve as Web ambassadors for a company, it must invite, inspire and forward the company's brand. These kind of sites promote the essence of a company and rely on imagery and style elements to communicate their message.

Dynamic content and database-driven Web sites are all the rage these days, and for good reason. With a database-driven site, or even a few key areas of an existing site (press releases, for example), you can reap many benefits :

• ease of maintenance and workflow
• multiple views of one data source
• up-to-the-second information
• interactivity

All these translate not only to a site that's more dynamic and appealing, but to an overall cost savings due to a lower cost of maintenance. Your own team can make updates to your Web site without having to know web design and developing techniques. And you can even enable people in other parts of your organization to contribute to the Web site by granting them access to only certain portions of your site (press releases, for example).

With our extensive experience in designing and integrating databases,We can help you build your database-driven dynamic Web site that fits your specific needs and requirements.

Many people believe that marketing a Web site begins and ends with search engine registration. While registering a site with the top ten search engines (and optimizing its pages for high ranking) may be crucial to some sites, it may not have as much of an impact as some other marketing campaigns.

We can help you strategize on how to effectively market your Web site. We'll make recommendations on which types of campaigns best suit your needs, and even assist you in planning and executing these. Here is a small sampling of the types of marketing opportunities we might recommend:

• Affiliate Programs
• Chat Lists and Forums
• Newsletters
• search engine submission

otherwise, Your Web site itself is probably the most important Internet marketing tool you possess. A poorly designed Web site can even hurt your company's overall marketing efforts. For this reason, we approach every project-from Web design to database development-with a view towards your company's marketing goals.

After getting to know your company and its overall marketing strategy, we begin by defining the target audience for your site. Then we define the site's goals, in as concrete terms as possible. Only in this way can we measure the effectiveness of various marketing campaigns. All this preliminary work enables us to design and build a site which will meet your target audience's needs and your company's goals.

But the work doesn't stop the day your new Web site is launched. By closely monitoring site traffic through detailed log file analysis, we can find out what's working on the site and what's not. We can also build in other tracking mechanisms which can generate up-to-the-minute dynamic reports on things such as on-line registrations, file downloads, and click-throughs.

All this work may lead to changes and adjustments to the site. We'll be with you every step of the way, striving to make your site the best it can possibly be.